My start in the field of marketing began in a college work-study program in 1989. I would eventually become a freelance marketer/graphic designer in the automotive industry. I have maintained the same clients for 20 years and gained new ones along the way.
Experience
Present – 2000
Graphic Designer, sole-proprietor
Engram Designs, San Marcos TX
Automotive advertising marketer/graphic designer with clients in the top 150 dealership groups in the U.S. (based on 2018 report from Dealer.com).
- Print & digital graphic design
- Competitive analysis
- FTC/State/Co-op advertising compliance
- Email marketing
- Website marketing including custom banners, slideshows, landing pages, and specials pages through provided content management systems
2000 – 1997
Media Coordinator
Automotive Advertisers & Marketing, Inc., Austin TX
Automotive marketing company, specializing in Texas Ford dealers print, TV and radio advertising.
- Prepared monthly media plans and schedules.
- Managed creative projects and supervised team production
- Coordinated newspaper and television advertising
- Maintained graphic specs as mandated by FTC/state regulations
- Managed ad placement, contract specs and creative submission
- Handled requisitions, invoicing and billing issues
- Produced client reports: competitor price comparisons and cost per ups
- Produced broadcast editing and production calendar and print media schedule
- Investigated new business opportunities and created proposals for presentations
1997 – 1995
Assistant Marketing Manager
Professional Food-Service Management, San Marcos TX (Now Chartwells)
Contract institutional food-service operator with over 120 accounts across the country.
- Supervised production of all marketing print material
- Assisted with all aspects of marketing campaign conception to roll out
- Provided design services to operations, human resources, and sales dept
- Created job tracking for all departmental supervisors, which was used to track efficiency, follow up activity and budget substantiation
- Responsible for monitoring and forecasting $500,000 budget
- Streamlined department account process, making it 35% faster
- Hired six employees; supervised and evaluated ten employees
- Maintained relationships with vendors
1995 – 1992
Resource Center Manager
1992 – 1991
Resource Center Clerk
Professional Food-Service Management, San Marcos TX (Now Chartwells)
- Maintained marketing/operations fulfillment house inventory, shipping and quality control
- Developed policies and procedures manual for the fulfillment house department
- Coordinated national mass mailings
- Maintained/cataloged over 1000 original analog artwork files
- Ensured timely delivery and accuracy of requested materials from all corporate and operational departments
1991 – 1989
Student Activity Center Assistant
Palo Alto College, San Antonio TX
- Assisted student organizations with advertising material and event planning.
Volunteer Work & Interests
- Austin Boxer Rescue
- Health Alliance For Austin Musicians
- Volunteer web designer for High Voltage Youth Music ProgramĀ
- CASA volunteer
- Cooking
- Gardening
- Landscape and architectural design