EXPERIENCE

My start in the field of marketing began in a college work-study program in 1989. I would eventually become a freelance marketer/graphic designer in the automotive industry. I have maintained the same clients for 20 years and gained new ones along the way.

Experience

Present – 2000

Graphic Designer, sole-proprietor

Engram Designs, San Marcos TX

Automotive advertising marketer/graphic designer with clients in the top 150 dealership groups in the U.S. (based on 2018 report from Dealer.com).

  • Print & digital graphic design
  • Competitive analysis
  • FTC/State/Co-op advertising compliance
  • Email marketing
  • Website marketing including custom banners, slideshows, landing pages, and specials pages through provided content management systems

2000 – 1997

Media Coordinator

Automotive Advertisers & Marketing, Inc., Austin TX

Automotive marketing company, specializing in Texas Ford dealers print, TV and radio advertising.

  • Prepared monthly media plans and schedules.
  • Managed creative projects and supervised team production
  • Coordinated newspaper and television advertising
  • Maintained graphic specs as mandated by FTC/state regulations
  • Managed ad placement, contract specs and creative submission
  • Handled requisitions, invoicing and billing issues
  • Produced client reports: competitor price comparisons and cost per ups
  • Produced broadcast editing and production calendar and print media schedule
  • Investigated new business opportunities and created proposals for presentations

1997 – 1995

Assistant Marketing Manager

Professional Food-Service Management, San Marcos TX (Now Chartwells)

Contract institutional food-service operator with over 120 accounts across the country.

  • Supervised production of all marketing print material
  • Assisted with all aspects of marketing campaign conception to roll out
  • Provided design services to operations, human resources, and sales dept
  • Created job tracking for all departmental supervisors, which was used to track efficiency, follow up activity and budget substantiation
  • Responsible for monitoring and forecasting $500,000 budget
  • Streamlined department account process, making it 35% faster
  • Hired six employees; supervised and evaluated ten employees
  • Maintained relationships with vendors

1995 – 1992

Resource Center Manager

1992 – 1991

Resource Center Clerk

Professional Food-Service Management, San Marcos TX (Now Chartwells)

  • Maintained marketing/operations fulfillment house inventory, shipping and quality control
  • Developed policies and procedures manual for the fulfillment house department
  • Coordinated national mass mailings
  • Maintained/cataloged over 1000 original analog artwork files
  • Ensured timely delivery and accuracy of requested materials from all corporate and operational departments

1991 – 1989

Student Activity Center Assistant

Palo Alto College, San Antonio TX

  • Assisted student organizations with advertising material and event planning.

Volunteer Work & Interests

  • Austin Boxer Rescue
  • Health Alliance For Austin Musicians
  • Volunteer web designer for High Voltage Youth Music Program 
  • CASA volunteer
  • Cooking
  • Gardening
  • Landscape and architectural design