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“In the middle of the journey of our life I found myself within a dark woods where the straight way was lost.”                  ― Dante Alighieri, Inferno

My life may not be quite as dramatic as Dante’s “Inferno,” but I do relate to this passage. I strayed away from my path, but that just gave me a greater appreciation and awareness of what I’m capable of and how I can realize my full potential.

My name is Kelly Engram. I’m a creative, hardworking marketer and graphic artist with 30 years in the industry  – 19 of those years as a freelancer specializing in the automotive industry. I’m accustomed to staying busy, tight deadlines, crazy attention to detail, uber organization and frequently waking up in the morning with spectacular ideas.

Long ago, I worked part-time in a marketing department while going to college. At some point, my priorities shifted, and work became more important than my education, so I decided to take a little hiatus. After a few years, I began my freelance marketing/graphic design career working with Texas Ford dealers. The majority of my work consisted of producing designs for weekly newspaper ads. Over the last several years, digital media changed the world of marketing and advertising, and I had to change as well. Adapting new digital skills became a priority, thus began my path to higher education.

After my “little” 25-year hiatus, I’m studying Mass Communications Digital Media Innovation. The course work gives me an in-depth understanding of digital media within the framework of real-world product management. I am acquiring the insight to effectively use social media, master multimedia skills and develop programming skills that will complement my design abilities. My comprehensive marketing background and ability to stay on the cutting edge of communication technology will allow me to gain the full potential I may have never realized.

EXPERIENCE

My start in the field of marketing began in a college work-study program in 1989. I would eventually become a freelance marketer/graphic designer in the automotive industry. I have maintained the same clients for 20 years and gained new ones along the way.

Experience

Present – 2000

Graphic Designer, sole-proprietor

Engram Designs, San Marcos TX

Automotive advertising marketer/graphic designer with clients in the top 150 dealership groups in the U.S. (based on 2018 report from Dealer.com).

  • Print & digital graphic design
  • Competitive analysis
  • FTC/State/Co-op advertising compliance
  • Email marketing
  • Website marketing including custom banners, slideshows, landing pages, and specials pages through provided content management systems

2000 – 1997

Media Coordinator

Automotive Advertisers & Marketing, Inc., Austin TX

Automotive marketing company, specializing in Texas Ford dealers print, TV and radio advertising.

  • Prepared monthly media plans and schedules.
  • Managed creative projects and supervised team production
  • Coordinated newspaper and television advertising
  • Maintained graphic specs as mandated by FTC/state regulations
  • Managed ad placement, contract specs and creative submission
  • Handled requisitions, invoicing and billing issues
  • Produced client reports: competitor price comparisons and cost per ups
  • Produced broadcast editing and production calendar and print media schedule
  • Investigated new business opportunities and created proposals for presentations

1997 – 1995

Assistant Marketing Manager

Professional Food-Service Management, San Marcos TX (Now Chartwells)

Contract institutional food-service operator with over 120 accounts across the country.

  • Supervised production of all marketing print material
  • Assisted with all aspects of marketing campaign conception to roll out
  • Provided design services to operations, human resources, and sales dept
  • Created job tracking for all departmental supervisors, which was used to track efficiency, follow up activity and budget substantiation
  • Responsible for monitoring and forecasting $500,000 budget
  • Streamlined department account process, making it 35% faster
  • Hired six employees; supervised and evaluated ten employees
  • Maintained relationships with vendors

1995 – 1992

Resource Center Manager

1992 – 1991

Resource Center Clerk

Professional Food-Service Management, San Marcos TX (Now Chartwells)

  • Maintained marketing/operations fulfillment house inventory, shipping and quality control
  • Developed policies and procedures manual for the fulfillment house department
  • Coordinated national mass mailings
  • Maintained/cataloged over 1000 original analog artwork files
  • Ensured timely delivery and accuracy of requested materials from all corporate and operational departments

1991 – 1989

Student Activity Center Assistant

Palo Alto College, San Antonio TX

  • Assisted student organizations with advertising material and event planning.

Volunteer Work & Interests

  • Austin Boxer Rescue
  • Health Alliance For Austin Musicians
  • Volunteer web designer for High Voltage Youth Music Program 
  • CASA volunteer
  • Cooking
  • Gardening
  • Landscape and architectural design

EDUCATION + SKILLS

I began college a year after high school in 1988 at Palo Alto Community College, then transferred to Southwest Texas University.

After three years, I withdrew due to receiving a full-time promotion at the company I was working for part-time. The responsibilities of the position left little time for school work, and as a single mother, I felt it was an opportunity I could not let go.

25-years later, I am completing my education and will graduate with a B.S. in Mass Communications Digital Media Innovation in the Fall of 2020. Graduate studies will follow to obtain a Mass Communications M.A. with a Digital Media concentration degree.

Education

Present – 2017
Texas State University
San Marcos TX
BS Mass Communications Digital Media Innovation, Psychology Minor (graduating 2020)

1992 – 1991
Southwest Texas University
San Marcos TX
BA Applied Sociology, Psychology Minor (90 hours completed)

1991 – 1988
Palo Alto Community College
San Antonio TX
General Course Work

Skills

  • Apps: Photoshop, Illustrator, InDesign, Excel, Word, Powerpoint, Acrobat, iMovie
  • Web Content: HTML, CSS, Bootstrap, Javascript, WordPress, CRM, CMS
  • Excellent grammar, knowledge of A.P. Style
  • Copywriting: Web & blog content, press releases, marketing material, news stories
  • Typography & printing techniques
  • Video editing/producing
  • Social media management & analytics
  • Team builder and enthusiastic team member
  • Character traits: Motivated, resourceful, curious, good-natured, decisive, effective communicator, objective, time manager, eye for detail

PORTFOLIO

  • All
  • Auto Advertising
  • General Design
  • Websites
  • Videos
  • Landscape & Architectural Designs

CONTACT ME

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